Field notes on work that runs by itself.

Practical writing on automation, AI agents, websites and search, from the projects we deliver every week. No growth hacks, no filler.

Inside a 72 hour website launch

We promise a live business website within three business days. People ask how that is possible without cutting corners. Here is the whole process, hour by hour, including the parts we deliberately leave out.

How ChatGPT decides which business to name

When someone asks an AI assistant for a recommendation, it names two or three businesses and moves on. Being one of them is less mysterious than it sounds. These are the signals we work on.